WHO ARE WE?

De Aardborst, located at Aardborstweg 12 5731 PS Mierlo, is responsible for the processing of personal data as shown in this privacy statement.

WHAT IS THIS PRIVACY POLICY IS FOR?

This privacy policy (“Privacy Policy”) applies to personal data that we collect from you as a user of this Site or as a member or customer (“you” or “your” being interpreted accordingly). It provides information on what personal data we collect, why we collect the personal data, how it is used and the lawful basis on which your personal data is processed, and what your rights are under the applicable data protection and privacy laws, including the General Data Protection Regulation (“GDPR”) which will become applicable to us and you as of 25 May 2018.

‘Personal data’ as used in this Privacy Policy means any information that relates to you from which you can be identified.

By using our Site or submitting your personal data you are taken to accept the terms of this Privacy Policy, so please read it carefully.

PERSONAL DATA WE COLLECT

When simply browsing on the website, we do not collect any personal data. We however collect personal data on the following :

Reservation Information: Guest information, such as your first and last name, email address, address, phone number, billing and payment information (for further details please also refer to the section below headed “Payment Information”). Personal data collected in relation to reservations will be processed in accordance with a privacy policy provided at the time of requesting a reservation so please ensure that you read our privacy notice on the reservation website that we may provide to you when we collect or process your personal data.

Other Information: Personal details you choose to give when corresponding with us by phone or e-mail, participating in user/customer/member surveys or otherwise visiting and interacting with this Site. We can also combine personal data that you provide to us with other information we collect about you when you make a reservation through third-party

AUTOMATICALLY COLLECTED PERSONAL DATA

Our Site uses cookies (small text files placed on your device) and similar technologies to distinguish you from other users. This is to provide you with a good user experience when you browse our Site and allows us to improve its features.

HOW WE USE YOUR PERSONAL DATA

We use your personal data in the following ways:

– To complete and fulfil your reservation and stay, for example, to process your payment, ensure that your room is available, and provide you with related customer service, including sending confirmations or pre-arrival messages, assist you with meetings, events or celebrations. Such use is necessary for the performance of the contract between you and us.

– To contact you in connection with user/customer/member surveys and use any information you choose to submit in response, provided that you gave us your consent to being contacted in this way at the time you provided us with the personal data.

– De Aardborst may provide you, with information about events and other promotions we feel may interest you.

– As necessary for certain legitimate business interests, which include the following:
> to conduct analytics to inform our marketing strategy and enable us to enhance and personalise the experience we offer to our members and our communications, including by creating customer or member profiles to enable personalised direct marketing communications.

> to provide postal communications which we think will be of interest to you.

> if you ask us to delete your data or to be removed from our marketing lists and we are required to fulfil your request, to keep basic data to identify you and prevent further unwanted processing.

DISCLOSURE OF YOUR INFORMATION

Service Providers: De Aardborst sometimes hires selected third parties who act on our behalf to support our operations, IT suppliers and contractors (e.g. data hosting providers or delivery partners) as necessary to provide IT support and enable us to provide membership services and other services available on this Site, web analytics providers, providers of CRM, marketing solutions. Pursuant to our instructions, these parties may access, process or store your personal data in the course of performing their duties to us and solely in order to perform the services we have hired them to provide.

PERSONAL DATA RETENTION

We will keep your personal data only for as long as is reasonably necessary for the purposes outlined in this Privacy Policy, or for the duration required by any legal, regulatory, accounting or reporting requirements, whichever is the longer. We retain information submitted through the Sit.

To determine the appropriate retention period for your personal data, we consider the amount, nature, and sensitivity of the personal data, the purposes for which we process your personal data, applicable legal requirements or operational retention needs, and whether we can achieve those purposes through other means.

Upon expiry of the applicable retention period we will securely destroy your personal data in accordance with applicable laws and regulations.

CHANGES TO OUR PRIVACY POLICY

Any changes we may make to our Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or modifications. If required by the applicable law, we will notify you of any material or substantive changes to this Privacy Policy.

CONTACT

Questions, comments or requests regarding this Privacy Policy should be addressed to info@deaardborst.nl